Most entrepreneurs know that they need to use social media to grow a thriving business… however, how many brands have an active, booming social media presence, and how many of them are just sort of there? It’s not enough to make an account — your content has to stand out on social media!
Social media is something I see so many entrepreneurs resistant to using – and I think most of the time it comes down to a fear of being seen. It feels scary putting yourself out there on social media. There’s a lot of fear of judgment, rejection, or how people will react.
“Will people accept me for who I am or what I have to say?” has probably overtaken your thoughts on more than one occasion.
However, if you’re an entrepreneur – then chances are, you’re already getting comfortable with feeling uncomfortable. You’ve embraced the discomfort that comes from starting your own business and you’re getting used to taking risks. Social media is much the same. It’s about feeling the fear, and doing it anyway! Rejecting themselves and not showing up on social media is actually one of the top five marketing mistakes I see entrepreneurs making.
It’s time for you to step into the HIGHEST, most successful version of yourself and ask yourself what decision is most in alignment, not just for who you are TODAY… but also for who you want to become, and WHAT you want your business to become.
Massive results are on the other side of fear – always.
Here are some tips on how to make your content stand out on social media – which will also hopefully help ease some of the discomforts that come with using social media.
1 – Tell your story to make a bigger impact with your social media strategy
Stories are how we connect with people. Emotional connections leave a lasting impact on the hearts of others, and customers align themselves with the stories that resonate most.
Make sure you tell your company story; share how you got to where you are today. Share behind the scenes as often as possible so that people can see the story behind the brand.
2 – Create a content strategy
Think of your content strategy as an outline of your business/customer needs, but also a detailed plan for how you will use content to address them. It’s so important to come up with a content strategy that works for you, so you don’t have to worry about social media content on a daily basis.
What ideas and messages do you want to communicate with the world? How do those messages differ from your competition? What kind of content does your audience want to see?
- Pinpoint who you are as a brand (your core values)
- Determine your value proposition (the unique value you want to bring to your customers)
- Set your mission and content goals (awareness/engagement/conversations)
- Know your audience and create content based off of their needs
- Decide on content types and an on-brand aesthetic for your content
- Create a content calendar and stick to it
- Choose which social media platforms will best market your offering
3 – Build a community
Seek relationships, not followers – I can’t stress this enough. It’s so easy to go ahead and just buy followers these days, but followers do not equal customers. Instead of focusing on building followers, focus on building a community.
Just as you wouldn’t ignore someone who spoke to you in real life, don’t ignore people on social media. Reply to comments and DMs, engage with others that you find inspiring, and treat your followers like a family.
4 – Practice self-expression instead of self-promotion
Nobody likes to know that they are being marketed or sold to. There is a reason why the majority of us avoid sales persons at shopping centers like the plague or awkwardly make an excuse to hang up on a sales call. Oddly, some business coaches teach this way of hard, constant selling as the right way to close people and earn more leads. I don’t agree.
Be yourself – and the rest will follow. Practice self-expression and authenticity, instead of saturating your social media with marketing pitches.
Of course, you can always include a call to action to make sure your followers know what your offerings are, and how to buy from you. But remember that people don’t want to work with you because of your offering alone (although that’s part of it). People want to work with you because they resonate with who you are, what you’re about, what you stand for, WHY you do what you do, your ethos, your passion, and your energy.
5 – Only post-high-quality content that is relevant, cohesive and on-brand to make your content stand out on social media
Everything you post on social media needs to have a purpose. Avoid low-quality imagery snapped sloppily on your iPhone, because it isn’t interesting or engaging. Once you establish your brand identity and define your target audience, you can curate your content to meet this criterion.
Instagram is the platform for captivating content, and brands can capitalize on this with consistent and creative posts. Invest in a high-quality camera or content creator that can help you source interesting, captivating content. Choose a color palette, mood, or theme you interweave to make sure your posts look neat and cohesive.
Keep images and videos as clear and high quality as you possibly can. Being able to carry your branding and reflect the feel of your brand through imaging can be key to attracting and retaining followers.
6 – Focus on the feeling you want your followers to have when they come onto your page
What feeling do you want your followers to have every time they visit your page? What kind of mood do you want your pictures to depict? Do you want them to feel motivated? A sense of freedom? Grounded? Calm? Relatability? Nostalgic? Creatively inspired? Emotional? Understood?
Do these feelings reflect your brand, your offering, and your core values? Do they inspire your customers to want to work with you? If you can’t think of a feeling, then you might want to focus on a color or scent you want your social media to depict.
7 – Be authentic and show your personality/humanity as much as possible
Nobody wants to work with a robot. And yet I see it all the time – other business coaches both in Australia and all around the world, saturating their feed with their logo, images of their laptop, and marketing quotes. This doesn’t evoke a feeling, a sense of belonging, or anything relatable.
One of the worst mistakes to make on social media is coming off as a faceless corporation with zero personality. In the modern age of transparency, people want to get to know your company on a more personal level. People want to see that you are HUMAN and that they can relate to you.
Post more (high quality) selfies, include your company culture, post-IGTV footage that shows you and your employee’s company dynamic and personality. Be authentic, be real, and, above all, be HUMAN.
8 – Make use of features that social media platforms provide
Social media’s features are there to be used. As a holistic business coach, here are some features on social media I believe all entrepreneurs should be using:
- IGTV videos
- Live videos, Stories, & Highlights
- Hashtags and geotags
- Switching to business profile (Insights!)
- Animations, GIFs, and Stickers
- ‘Ask me more’ feature on Instagram
- Filters and photo editing
- Turn existing posts into ads (!!!)
- Swipe up links in IG stories (if you have 10k followers)
One of the best ways to have your content stand out on social media is to collaborate with other social media influencers who have a large or engaged following. I left this one for last on purpose – as it’s important to establish your platform first and ensure you adhere to some of the suggestions above. Because, at the end of the day, it doesn’t matter who you collaborate with: if your content is not interesting or engaging, people will not want to follow you.
Once you have established your platform and have some form of social media presence, it’s time to reach out to other brands you can collaborate with. This might be a podcast collaboration, a give-way, a competition, or anything you like! Be creative and reach out to your community, because this is one of the most powerful ways to attract high-quality followers and make your content stand out on social media.
If you’re still having a hard time standing out on social media, maybe you need help getting proper strategy and systems in place to ensure your business can flourish. My team and I can iron out all of the details so you can worry about what matters most: sharing your message and serving your soul clients.
If you are ready to rise up and claim your success then I invite you to schedule your Business Freedom Call with me.
I love helping business owners step into their power and shed their limiting beliefs. I believe in you and your message. It’s time you start believing it too.