Welcome to our article on Peru’s tourism strategy. In recent years, Peru has emerged as one of the top tourist destinations in South America, attracting millions of visitors from around the world. This article aims to provide an overview of Peru’s tourism strategy, its key objectives, and the initiatives taken to promote sustainable growth in the industry.

Understanding Peru’s Tourism Strategy

Peru’s tourism strategy is designed to maximize the country’s potential as a tourist destination while preserving its cultural heritage and natural resources. The strategy focuses on attracting international tourists, promoting domestic tourism, and enhancing the overall visitor experience.

Key Objectives of Peru’s Tourism Strategy

  • Boosting economic growth: The tourism sector plays a crucial role in Peru’s economy, generating employment opportunities and contributing to GDP growth.
  • Preserving cultural heritage: Peru is home to ancient civilizations like the Incas, and the tourism strategy aims to protect and promote the country’s rich cultural heritage.
  • Enhancing infrastructure: The development of tourism-related infrastructure, such as airports, roads, and hotels, is a key objective to accommodate the increasing number of visitors.
  • Strengthening regional development: The tourism strategy focuses on promoting tourism in less-visited regions of Peru, creating a more balanced distribution of tourist activities.

Investment and Infrastructure Development

Peru has been actively attracting investments to develop its tourism infrastructure. Public-private partnerships have been established to fund major projects such as the expansion of airports and the construction of new hotels. These investments aim to improve accessibility and the overall quality of tourist facilities.

Promotion and Marketing Initiatives

Peru has implemented various initiatives to promote itself as a tourist destination. These include targeted marketing campaigns, participation in international travel fairs, and collaboration with travel agencies and airlines. The country’s diverse attractions, including Machu Picchu, the Amazon rainforest, and the vibrant cities, are showcased to attract a wide range of travelers.

Community Empowerment and Sustainable Tourism

Peru’s tourism strategy emphasizes the importance of sustainable tourism practices. Efforts are made to involve local communities in tourism activities, ensuring they benefit economically and socially. Additionally, measures are taken to protect the environment and preserve natural resources, promoting responsible tourism.

Measuring Success: Impact and Evaluation

Peru evaluates the impact of its tourism strategy through various indicators, such as tourist arrivals, revenue generated, and job creation. Regular monitoring and evaluation help identify areas of improvement and measure the effectiveness of implemented initiatives.

Challenges and Future Opportunities

Despite its success, Peru’s tourism industry faces challenges such as seasonality, infrastructure gaps, and the need for skilled human resources. However, these challenges also present opportunities for further growth and development. The government is actively working on addressing these challenges and exploring new avenues to enhance Peru’s tourism potential.


Peru’s tourism strategy aims to unlock the country’s tourism potential while ensuring sustainable growth. Through investments in infrastructure, promotion and marketing initiatives, community empowerment, and the evaluation of impact, Peru strives to create a thriving tourism industry that benefits both visitors and locals alike.

Frequently Asked Questions

1. What are the main goals of Peru’s tourism strategy?

The main goals of Peru’s tourism strategy are to boost economic growth, preserve cultural heritage, enhance infrastructure, and strengthen regional development.

2. How is Peru attracting investments for tourism development?

Peru is attracting investments for tourism development through public-private partnerships and initiatives that focus on expanding airports, building hotels, and improving overall tourist facilities.

3. What initiatives are in place to promote Peru as a tourist destination?

Peru has implemented various initiatives, including targeted marketing campaigns, participation in international travel fairs, and collaborations with travel agencies and airlines, to promote itself as a tourist destination.

4. How does Peru ensure sustainable tourism practices?

Peru ensures sustainable tourism practices by involving local communities in tourism activities, protecting the environment, and preserving natural resources. Responsible tourism is a key focus of Peru’s tourism strategy.

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