The Ultimate Guide to Using Video For Your Business – Part 2

The Ultimate Guide to Using Video For Your Business – Part 2

Welcome to part 2 of The Ultimate Guide to Using Video For Your Business.

If you missed part 1, be sure to click here and go back and read that first. In part 1 we covered:

  • The reasons you need to be using live video on your social media
  • Tips for going live on social media

In this blog, we will further your video prowess and cover:

  • How to go live on some of the more popular social media platforms
  • Share a guide for the different tech you might need if you want to get a bit fancy or are making videos to use inside your membership or course
  • Gift you a free meditation to use prior to each live video to help you come into your body and set your intention to energetically connect with your ideal clients

But before we even think about the techy side of things, let’s check in on the vital ingredient of soul. Tech without soul is aimless and successful entrepreneurs like you are not aimless! The essential starting point before creating any sort of content for your business is intention. Start with intention. Intention to connect. Intention to serve, impact, and sell. Without intention, your content is just another piece of lifeless noise out there in the digital space and trust me when I say it won’t be ‘moving’ anyone! Get specific on what your intention is behind your piece of content and really ground it in before putting your content out there!

Here are some examples of setting intentions before content creation: 

  • My intention for this Facebook live is to show my soul client how much value this offer has
  • I intend for this heartfelt blog to touch the hearts of my soul clients and move them to action
  • My intention for this eBook is to solidly place myself as the go-to expert in X to my soul client

Moving forwards from today I invite you to create more intentional content. The world needs you and your gifts so speak up sister! I’m listening.

Now that we have soul essentials covered off, we can move onto the ‘how to’ tech stuff. Your soul business needs both!

Going live on video in social media

How to go live on Facebook

Once you go live, you will be able to see the number of people watching your video in real-time. You will also be able to read and respond to their comments during the live feed. Once you finish your video, it will save to your page and be available for people who follow your page to watch back in their own time.

Going live on your phone to your Facebook business page:

  • Click Post.
  • Click Go Live.
  • Write a short description of your video. This is optional but I highly recommend it to get people interested as they scroll.
  • Click on the three dots in the top right-hand corner if you would like to select a specific audience for your live.
  • Click the Start Live Video button to go live and speak to your people!

Going live on your phone to your personal Facebook profile:

  • Go to your newsfeed and click on Live.
  • If you would like to adjust your audience, go to the ‘To:’ field at the top left, and adjust as desired.
  • Write a short description of your video. This is optional but I highly recommend it to get people interested as they scroll.
  • Click on the Start Live Video button to start your live video.

Going live to Facebook on your desktop:

  • Go to your newsfeed and click on the three dots inside the create post box.
  • Click Live Video.
  • Select the camera and audio you wish to use from the options provided.
  • Choose where your video will appear and don’t forget to add a title and description.
  • Click on the Go Live button.

If you would like a safe place to practice using video for your business and going live on social media I invite you to join my private Facebook group The Conscious Business Boardroom.

How to go live on Instagram

Instagram Live is currently only available on the mobile app. During a live, you can interact with your followers, collaborate with guests, and also use filters. Once your live is complete, you will be given the option to share your video to your story.

  • Click on the camera in the top left corner of your phone.
  • Then click on LIVE at the bottom of your screen.
  • Click on the four lines in the middle left of your screen and add a title for your video.
  • Tap on the middle button that looks like a broadcast signal.

How to go live on Facebook and Instagram at the same time

At the moment there is no official way to go live on both platforms however there are ways around this.

Using a third-party platform such as StreamYard will allow you to broadcast to multiple places at the same time.

How to go live on LinkedIn

Going live on LinkedIn is still only available by request. You can apply to become a LinkedIn Live Broadcaster here. Once you have done your live video, it will stay on your feed for your viewers to watch back.

  • It would be a good idea to set up two devices before you go live. Use one to go live and the other to monitor the comments as they appear.
  • You will need to register for a broadcasting platform such as Socialive and authenticate your LinkedIn account there.
  • Click on the broadcast button on the third party platform of your choice and do your video.

How to go live on Twitter

  • Click on the camera icon in the composer section.
  • Click on live. You have the option here to just use audio by clicking on the mic in the top right to turn off your camera.
  • Add a description and a location for your video.
  • Then click on Go Live.

How to go live on YouTube

You can stream live to YouTube if your channel has 1000 subscribers or more.

Going live on YouTube from your Apple mobile:

  • Open the YouTube app.
  • Click on the video camera icon in the top right.
  • Then click on Go Live.
  • Add a title and adjust the privacy settings.
  • Click Next.
  • Click Go Live.

Going live on YouTube from your Android mobile:

  • Open the YouTube app.
  • Click on the video camera icon in the top right.
  • Then click on Go Live.
  • Click on the camera icon to record with your camera or choose to stream your screen by tapping on the phone icon.
  • Add a title and adjust the privacy settings.
  • Click Next.
  • Click Go Live.

The tech you need to make a video for your business

You can go as high tech and fancy with this as you like but also know that you don’t need to. Your mobile phone, some headphones, and some good natural light will do you just fine!

Video Camera

Free – the built-in camera on your smartphone or computer

Small budget – the Logitech C920 Webcam is $79.99. It attaches to your computer via USB and produces HD video.

Bigger budget – a digital SLR camera is the way to go here. I am a Canon fan and there is a range of cameras on the market for you to choose from.


Video Tripod

Free – use a stack of books or another object to place behind your camera to help stabilise it.

Small budget – try out a GorillaPod from Joby. They come in a range of prices, the cheaper ones being only suitable to support smartphones.

Bigger budget – check out the range at your local camera store or you can try the InnerTeck Tripod for only $43.99.


Video Lighting

Free – Natural light is best so if you can do your video in a sunlit room then that’s best.

Small budget – For smaller budgets, I recommend something like the LimoStudio Continuous Light White Umbrella Reflector Lighting Kit ($58) or the Volkwell Softbox Lighting Kit ($89.99).

Bigger budget – If your budget is a little bigger I recommend a more expensive ring light (the cheap ones are useless!) such as the Diva Ring Light Nova ($297.92).

Lighting tip: always face the light source as much as possible to avoid casting weird shadows.


Video Sound

Free – The built-in microphones on laptops, desktops, and I-pads are not great so I would avoid using those. The microphone on your smartphone should be ok as long as you are filming in a quiet location and standing close to the phone.

Small budget – For recording great audio using your smartphone I suggest using the RODE smartLav+ ($79).

Bugger budget – Thinking about recording audio for a podcast or just have a bigger budget? The Blue Yeti USB microphone ($188) is a goodie! Now this mic is super sensitive so will pick up any residual noise. If you can stretch the budget just a little more I would advise buying the full sound kit ($202) which would eliminate the residual noise issue.

Now that we have covered the technical things let’s get onto the energetic stuff!


Grounding and connecting before recording a video

Yes, the tech stuff is important but so is your energy on film. Your viewers will be able to pick up on your energy even if they are halfway around the world!

I used to be so nervous about going on camera and using my voice. I used to go into full-scale anxiety! Sweaty palms, racing heart, self-doubt . . . you name it I had it. One tool I found really useful (other than just getting on with it and doing it –  the more you do it the easier it gets) is doing a short meditation and breathing exercise just before I hit that record button.

I have created a special meditation just for you to help you ground into your body, slow your racing heart and mind and become centered in preparation for doing your video. I trust you will find it useful and will eventually find using video in your business an enjoyable process.

Download your Grounding and Connecting on Video Meditation by clicking here.

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