Over the past years in my work as a business coach and digital marketing expert I see female entrepreneurs make these same 5 marketing ‘mistakes’ over and over again.
Anyone who knows me well knows that I’m driven to lift other women up. It’s my life work to encourage women to break through the expectations placed on us by society and to build businesses that truly fulfill us!
Making a measurable impact on the lives of women inspires me to push forward and DO more. Helping women to see their own phenomenal potential motivates me to BE more.
I truly believe that we are made for so much more than just motherhood, cooking, and doing the housework if that is what we want to do. I find great joy in propelling female business owners forward and witnessing their success and accomplishments.
In saying that, this line of work means that I witness a lot of female entrepreneurs starting their business for the first time and I watch them learn to navigate their ‘mistakes’ to move forward. I put the word ‘mistakes’ in quotation marks because I don’t really believe in the word ‘mistakes.’ I believe all mistakes are intrinsically divine and serve to teach us valuable lessons.
Learning from other people’s ‘mistakes’ is a great way to propel yourself forward because let’s be honest, we don’t live long enough to make them all ourselves!
So here are the top 5 marketing mistakes that I’ve noticed that female entrepreneurs tend to make.
Mistake #1 – Not showing your face and the story behind the brand in marketing.
A big fear so many women have is the fear of being seen. This is especially true over social media which is the most powerful marketing platform an entrepreneur can use. I can relate to this because it used to be me. It causes a lot of resistance in showing your customers who you really are and allowing space for them to connect with you and your story. But let me pose this question to you – why would people want to work with you or purchase your product unless they truly connect with you?
I know this is a daunting prospect for many introverts out there (born introvert right here!), but having a brand personality breaks through the social media clutter and keeps viewers interested and yearning for further involvement. Seeing a face behind the brand shows your community that you are in fact human, just like them. It shows them that you and your brand are raw, real, and relatable. And when you build up this relatability, it turns into trust. Trust can turn into a warmed up lead, which could ultimately become a new client sign up or customer sale.
At the end of the day, people don’t want to work with you because of your offering alone (although that’s part of it). People want to work with you because they resonate with who you are, what you’re about, what you stand for, why you do what you do, your ethos, your passion and your energy. Reconnecting with this can help you fall back in love with your business.
So, dear one – take more selfies, show your customers a bit more ‘behind the scenes’, do that live video you’ve been dreading, and be authentic about your business and its processes. When people truly connect with you and feel your emotion, then they will want to work with you!
Mistake #2 – Not connecting with real people and building authentic relationships.
Without clients you, me, we have no business, just a really expensive hobby. The only way to get clients is by truly connecting with people. In my experience, building authentic relationships is the missing ingredient in creating a powerful marketing experience.
Networking, hosting workshops, creating Facebook groups, attending women’s circles, applying to speak at conferences, these are all ways you can connect with other people who may end up being a client! It’s easy for us to stay anonymous behind a screen but this can also prohibit us from connecting with other humans and building a community that is vital to the success of our business.
Mistake #3 – Being either too masculine or too feminine in your marketing approach.
There’s this ingrained fear I see among female entrepreneurs, the fear of not doing enough, not working hard enough. It’s this idea that if we want to survive in business then we need to push and do and achieve in every moment.
We adopt too much masculine energy. We hustle, work hard, and outsource a lot of our energy. It’s an approach to marketing and sales that focuses on numbers, volume, and quotas.
Then there’s the feminine approach to marketing which is a more intuitive approach. It’s all about self-nurture, rest, building relationships and creating trust. It’s about focusing on being who you are and doing what you are passionate about then trusting that the rest will follow.
Too much of either energy is not a good thing. It can end up making you feel paralysed in your business.
I see entrepreneurs who push too hard and end up burning themselves out (too much masculine). And just as often, I see entrepreneurs who sit back and wait for customers to miraculously come to them. They romanticize their plans but dread the execution (too much feminine).
The key to running a holistic business is all about balancing out your feminine and masculine energy. It’s about learning to lean back when you’re depleted and lean in when you’re feeling a burst of creative energy.
It’s about knowing when to tune into your feminine energy which asks you to take ample amounts of space, slow down, nurture yourself and fill up your cup. It’s about knowing when to tune into your inner masculine who strives for productivity and achievement.
If you’re feeling overwhelmed in your business, work on finding the balance between these two energies. You’ll be surprised how much weight this will take off of your shoulders.
Mistake #4 – Not communicating your WHY.
People don’t want to work with you purely because of what you do. There are lots of people out there with offerings similar to yours. They want to work with you because of WHY you do it.
When you speak about what you believe and why you do what you do, you attract people who resonate with that.
For example, I could have a website that simply told my audience what I do which is business coaching and virtual assistance. My website copy could say ‘I offer business coaching to female entrepreneurs. I help and empower women across the world to start, grow, and explore their businesses.’ This is true, but it’s also boring and totally uninspiring.
Or I could say something like:
I am a business coach because I want to ignite women to become the most powerful, intoxicating version of themselves!
I am sick of seeing too many women playing it small or flat out denying their deepest desires.
I’m a business coach because I believe that women are made for more than working a job that sucks the life out of them.
I am in love with helping women create a business where they get to live their passion and get paid A LOT of money for it and because I LOVE seeing women completely and utterly enriched with the life they are living.
Which piece of copy makes you more excited?
Having loyal customers is all about attracting people who share your fundamental beliefs. When others can relate to your purpose you’ll attract like-minded individuals eager to work with you. So start sharing your passion behind WHY you do what you do and see how many more potential clients will come running your way!
Being more in touch with your WHY will help you co-create your dream business.
Mistake #5 – Not working with coaches, mentors, and advisors.
Working with a business coach was one of the BEST THINGS I could have done for both myself and my business. The valuable connections, timely advice, occasional check-ins, together with the spiritual and moral guidance I gained from having a mentor literally leapfrogged me to success.
This was actually a huge part of why I became a business coach in the first place. I received so much value from having one and I wanted to offer women a similar experience!
I was resistant to getting a mentor at the start because I didn’t feel worthy of investing in myself. Women have a long history of being taught to put other people’s needs in front of our own. In my experience, the fastest way to scale your business is to learn from people who have done and achieved what you want to do and can show you the way. They know all of the strategies to help your business thrive.
A business mentor will hold you accountable for your marketing goals. They will help you destroy any limiting beliefs, and keep you motivated…. every. single. day.
If you are ready to invest in yourself and your business idea, and you are ready to rise up and claim your success then I invite you to schedule your free Business Freedom Call now.
I love helping business owners figure out how to make their dreams into a reality.